The Information
I joined The Information as the first and founding product designer.
I created new brand guideline, UI style guide, marketing templates and illustrations.
With the brand agency, I lead the new redesign of the logo and first brand guidelines.
The Information Weekend
Art directed The Weekend section with a new email newsletter, hired illustrators, and developed marketing campaigns.
Special Projects
Supervising as an art director, I oversaw entire campaigns by designing logos, marketing assets, and landing pages.
Editorial Illustration
In addition to design work, I contributed as an editorial artist and illustrated top-performing stories.
Working closely with senior editors, I created various artwork under quick deadlines.
Product Design
Strategized projects with interactive UI as a product designer.
Worked closely with the product owner and engineering team.
Marketing Design
As a founding designer of the Growth team, I cultivated new design systems for paid ad, email, and social marketing.
